my entrepreneurial story.

I decided to escape my 9 to 5 corporate life exactly one

year ago. I have worked the past ten year as a director

of sales and marketing for one of the largest hotel

chains in Nordic called Sokos Hotels. Before that in

similar companies where I was mainly responsible for

sales and marketing. 

I enjoyed my job and did it with passion but at one point

I understood, that I spent almost half of my work life in

meeting rooms or generating different reports. That

wasn’t my passion at all. So I decided to quit my job,

follow my heart and used my job skills to start my first

business. I knew that I didn’t want to risk with much

money, but I was ready to put in all my knowledge,

passion and time. So I found business models


I knew that I was passionate for sales, marketing and traveling. So I decided to start my very first company Your Brand Up Studio (www.brandup.ee). It is a marketing, branding and consultancy agency that helps smaller and bigger companies across borders to succeed in sales and marketing.

I created my second brand and started my second company in March 2019 and this one was related to hospitality and short-term rental business called Estonishing Stay Apartments (www.estonishingstay.ee). It is a new concept in Estonia and combines the sales, marketing and hospitality standards of a hotel and homely and more personal environment of a rental apartments.

Now, after a year as entrepreneur I will publish with a local marketing professional Olesija Saue a book in the end of November this year to inspire others how to use branding and especially personal branding to grow your business.

I have generated by the end of my first year as entrepreneur a 6 figure revenue with my companies and plans to grow my business many times during the next year. It means that you don’t need any monetary investments or prior experiences as entrepreneur to succeed if you have knowledge, mission and passion. You need to create your own opportunities to succeed and use your skills to help others.

I can conclude my story with a quote of Tony Robbins: “Whatever you enjoy the most, you’ll do the most.”

© 2020 by The British-Estonian Chamber of Commerce

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