International broadcasting expert and tourism consultant

John has recently returned from the UNWTO World Tourism Conference in
Malaysia where he was acting as moderator on topics including "The Future
of Tourism - new sources for growth" and "The Sharing Economy - A new

He is currently a member of the United Nations World Tourism Organization
(UNWTO) 'panel of tourism experts', advising on future trends impacting the
growth and confidence in the industry as well as an advisor on the Silk
Road Tourism development program connecting Europe with Asia.

Recently, John has been working as a consultant with UNESCO assisting in
their European World heritage Routes concept.


John Bell has been a journalist for prominent media for over thirty years, specialising in travel and transport. Starting with the BBC in London, he produced and reported for their travel and transport programmes on radio and television. Moving to Channel 4, he edited their first programme on independent travel, “Travelog”, which ran for 10 years reporting from such places as Bhutan and North Korea. John has edited the CNN International “Hotspots” worldwide travel show and also makes frequent appearances on BBC radio and TV where he is linked to BBC World television.

John has had a long career as a travel journalist reporting on trends and
new destinations to both a British and global audience. He was the producer
of the longest running travel television program in the UK and a former
Chairman of the British Guild of Travel Writers and is currently
Vice-President of European Travel Press.


John is the former Chairman of the long-established British Guild of Travel Writers and working with similar professional bodies world wide is Vice-President of European Travel Press and Vice Chairman of his London Tourist Board. He has also been elected a Fellow of the Royal Geographical Society. Presently, he writes for many national newspapers including the Mail on Sunday in the United Kingdom and The Age in Australia.


He is a visiting Lecturer in Tourism Marketing and the Media at the Universities of Addis Ababa in Ethiopia and formerly Sarajevo and Banja Luka in Bosnia and Herzegovina. At Monash University, Melbourne, Australia he has been a visiting lecturer for fifteen years and sits on the Tourism Industry advisory panel.


John is consultant on travel marketing and crisis management/company protection to a number of major companies such as Airbus Industrie on the development of new markets,  market research, marketing, aircraft accidents and the civil aircraft market in general. He has also worked with numerous airlines and continues to moderate conferences for Routes on line where discussions are held between airports, destinations and airlines on the development of new air routes. 


John has worked with the UN World Tourism Organization for twenty years, advising on marketing, media, aviation, crises and the Silk Road Initiative. He has moderated and spoken at conferences in many countries and given numerous interviews to press, radio and television. Recently John has been working with UNESCO both on the origination of their European Routes concept and, in Uzbekistan, training young people in developing television.    


Originally trained in British law John’s knowledge of aviation, travel and consumer law – where he was a well known TV presenter - lead him in to consultancy,  teaching and media training. He is a well known figure in the travel industry world-wide having worked in over one hundred countries from Azerbaijan (where he wrote a travel book) to Zimbabwe including Korea – both South and North.

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