The building blocks of a successful UK market entry
Radisson Blu Sky Hotel
Without a certain amount of trust between two sides, a transaction will not happen. It's no surprise that without it, no matter what promises are made or how good the deal sounds, a deal will fall flat.
The easier it is to demonstrate your trustworthiness and verify your integrity to the other party, the greater the chance of a successful business relationship.
This market entry event dives deeper from that perspective: how to build trust and establish common ground with potential partners, customers, key decision makers in the UK market.
8:30 - 9:00 Registration, coffee and light breakfast
9:00 - 9:05 Opening words by the British Ambassador to Estonia
09:05 - 09:20 Department for Business, Energy and Industrial Strategy - Why businesses continue to pursue the UK Market?
Planning your entry into the UK with research (enabling you to assess the UK environment for your business / brand)
Understanding your audiences – who are the specifiers and influencers, where are the networks, who can help you get up & running
Narrative – what’s your story for your UK audiences
Communications – what’s your strategy, when do you start, what activities are right for you?
How are you doing? – building feedback into your programme
Creative Workshop “It’s Your Pack”. What a box of cereal packaging can teach you about selling to a British audience.
An overview of how to approach International Expansion. This session focusses on the models available to you for selling & onboarding your clients in a successful & scalable way. We will look at the challenges you are likely to face & the tools you need to overcome these.
Challenges you’re likely to face & how to overcome these
Go To Market Models available to you
Sales – Who Cares what you have to say?
Onboarding Your Customers – Delivering On Your Promises
Customer Success – What is it & why is it important?
11:20 - 11:40 Q&A Session with speakers: How to plan for an enjoyable market entry?
Magic won’t happen simply because you turn up - define the roadmap for your market entry.
Closing remarks by Tiina-Maria Araja, Head of Investment, Department for International Trade
This event is sold out! Please join the waiting list.
16.04 - 20.04 Trade Mission to Leeds and London