The building blocks of a successful UK market entry



Radisson Blu Sky Hotel

RSVP 07.03

Without a certain amount of trust between two sides, a transaction will not happen. It's no surprise that without it, no matter what promises are made or how good the deal sounds, a deal will fall flat. 

The easier it is to demonstrate your trustworthiness and verify your integrity to the other party, the greater the chance of a successful business relationship. 

This market entry event dives deeper from that perspective: how to build trust and establish common ground with potential partners, customers, key decision makers in the UK market.

8:30 - 9:00 Registration, coffee and light breakfast

9:00 - 9:05 Opening words by the British Ambassador to Estonia

09:05 - 09:20  Department for Business, Energy and Industrial Strategy - Why businesses continue to pursue the UK Market?

9:20 - 10:20 Michael Saxton, Partner at Altology, BECC UK Ambassador - Marketing with P.U.N.C.H

  • Planning your entry into the UK with research (enabling you to assess the UK environment for your business / brand)

  • Understanding your audiences – who are the specifiers and influencers, where are the networks, who can help you get up & running

  • Narrative – what’s your story for your UK audiences

  • Communications – what’s your strategy, when do you start, what activities are right for you?

  • How are you doing? – building feedback into your programme

  • Creative Workshop “It’s Your Pack”. What a box of cereal packaging can teach you about selling to a British audience.

10:20 - 11:20 Emily Chadwick, CEO of Marketing Logic - International Expansion - Planning to succeed

An overview of how to approach International Expansion.  This session focusses on the models available to you for selling & onboarding your clients in a successful & scalable way. We will look at the challenges you are likely to face & the tools you need to overcome these.

  • Challenges you’re likely to face & how to overcome these

  • Go To Market Models available to you

  • Sales – Who Cares what you have to say?

  • Onboarding Your Customers – Delivering On Your Promises

  • Customer Success – What is it & why is it important?


11:20 - 11:40 Q&A Session with speakers: How to plan for an enjoyable market entry?

Magic won’t happen simply because you turn up - define the roadmap for your market entry.

Closing remarks by Tiina-Maria Araja, Head of Investment, Department for International Trade

This event is sold out! Please join the waiting list.

16.04 - 20.04 Trade Mission to Leeds and London

© 2020 by The British-Estonian Chamber of Commerce

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